Personal Project
2012
Jisoo Yeo & Nayong Park
VitaGo idea is a redesigned modern vitamin shop, structured by smart buying processes, sustainability and efficiency for urban life styles. The smart buying process of VitaGo makes customers have a new experience in purchasing vitamins through using interactive kiosks in retail stores or VitaGo applications on smart phones. With these changes, customers can make faster and better decisions for their health. The smart buying process visually informs the benefits of each vitamin type. VitaGo’s specialty is how the content is easily accessible and presented in a clear way. All of the creative output is inspired by purity and simplicity, allowing the customer to relax and easily choose their health products.
People take multiple vitamins and supplements to promote their life, health, beauty and energy. But most people don’t realize there’s no real advantage to taking more than the recommended amounts of vitamins and minerals, and they don’t recognize there may be disadvantages. It means many nutrients, in too high a dose, can be dangerous.
VitaGo can solve the vitamin overdose problem by using a smart buying system which supplies users with their daily vitamin needs. Users can buy and organize vitamins for their lifestyles more safely and effectively.