Longitude

Longitude_Main


Client

Longitude

Agent

Tigerspike

Date

2014

Designer

Nayong Park

Longitude is a horse race betting application to increase betting options for consumers and increase profitability for horse race operators through the live updated horse information and odds. Our team allocated to redesign and redevelop UX/UI of old version of Longitude product, which were designed for iOS4 and iOS5. So, Our design goal was to recreate and robust user experience through intuitive interaction and clear understandable interface.

Design Process

Process


Style Tile

Longitude_Style_tile_sample


Structure Layout

Longitude_Bet_Amount


Single Horse – List view

Longitude_SingleHorse_v.0.01
Detail_SingleHorse_v.0.00


Single Horse – Two Columns View

Longitude_SingleHorse_TwoColumns_v.0.01
Detail_SingleHorse_TwoColumns_v.0.00


Quinella & Exacta

Longitude_QuinellaExacta_v.0.02
Detail_QuinellaExacta_v.0.00


Exotics

Longitude_Exotics_v.0.01
Detail_Exotics_v.0.00


Head To Head

Longitude_HeadToHead_v.0.01
Detail_HeadToHead_v.0.00


Multi Race

Longitude_MultiRace_v.0.01
Detail_MultiRace_v.0.00


Bet Ticket

Longitude_BetTicket_v.0.01
Detail_betTicket_v.0.00


Account Detail

Longitude_AccDetail_v.0.01
Detail_AccDetail_v.0.00

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