Card Comparison Tool

Client

American Express

Agent

Tigerspike

Date

2013

Designer

Nayong Park

Link

Mobile Web

The core objective for Amex mobile experience is to create an engaging, robust, valued mobile web experience for American Express International Consumer prospects that supports a clear path in the journey from brand awareness through to conversion. The Mobile Prospect Journey provides great experience for customer by simply designed navigation and exploring card benefits of American Express.

Lounge in Detail

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Swipe Gesture

Gesture swiping controls can contain a larger number of card items than a standard tab control. To navigate to the next/previous view, swipe left or right.

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Scroll Up/Down Gesture

Appears during scrolling to indicate what portion of the content is currently in view.The main card art will be locked on top section not to lose card identities.

Home

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Our Cards

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Card in Detail

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Filter Layout

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Pop-up Window Layout

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Language Support

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The Mobile Prospect Journey is Developed for the multi-market solutions. The prototype design of Prospect Journey had been tested in United Kingdom, Japan, and Mexico. The Layout of design is considered to responsive on the existing multi-market conditions of Amex.

Responsive Layout for Portrait and Landscape Mode

amex_mobile_prospect_journey_1

The Prospect Journey is a scalable and responsible design across platforms. It will present the best mobile experience in portrait and lanscape mode of various mobile devices.