The Fast Company app is a content-first experience. It gives readers direct access to content as soon as the app is installed, removing barriers like storefronts, issue downloads and immediate payment requirements that have inhibited engagement in the past. Once the app is installed, readers can explore articles, videos, the magazine and more. The app delivers an immersive mobile experience, capturing audience and engagement.
The Fast Company app is a mobile-first experience that breaks from the print-replica model and offers readers a browsing, reading, and viewing experience that is thoughtfully designed and delivered seamlessly across multiple screens through responsive layout. The app is composed three main sections: Our Picks, Latest News, and The Magazine.
How can reader appreciate the curated story arch in the magazine instead of the random nature of a typical blog feed?
How can reading experience as opposed to reading articles be more frequently?
How can we help capture the attention of those readers who may get sent a link to an article, and help them to discover additional stories they may be interested in?
Fast Company and Adobe XDCE teams worked together closely to refine modern age of digital publish and reviewed interface and content layout design progress. Over the course of the year, there were countless in-person meetings, exchanges of ideas, and many rounds of working prototypes to test our design concepts.
Daily Digest Cards
Fast Company editors handpick five new articles each day for their mobile audience and date stamp them to clearly indicate that fresh content is constantly available to readers.
A dynamic feed automatically pushes the latest stories from fastcompany.com and the Fast Company networks including Co.Design, Co.Exist, and Co.Create, a perfect aggregated mix of these leading web properties.
The monthly magazine is now presented in an article-centric, easy-to-browse experience and is no longer a fixed dimension layout format optimized for a single screen.